Natural & Sustainable All of our products are plant based and of natural origin, also ensuring our packaging is friendly to the environment. A healthy planet fosters healthy humans.
Functional Products We want our products to work, in a targeted way. We check each product contains physiological levels of the active ingredients - so that they have meaningful effects.
Lab Tested We look for tests showing physiological levels of active ingredients, and ensure products are free from heavy metals, mycotoxins, pesticides and residual solvents.
Evidence Based We rely on quality scientific evidence to substantiate how we communicate around certain ingredients, and their impact on health and wellness. Our development of products in relation to need states is informed by what certain ingredients have been shown to do in scientific studies.